Why do I need a website for my business?
There are numerous reasons why businesses must have their own website, but for now, we can concentrate on the three main ones that I believe are the most important. First, showing up online will create heavy and organic traffic to your business through an SEO-optimized website. When we build this website, we will be able to showcase and show off our brand to potential clients. Finally, one of the most important things we can do with a website is boost our organization's credibility in order to build trust. I'm sure we can all agree that all businesses need to attract organic traffic, showcase the brand, and build credibility in order to see potential growth.
To begin with, can we talk about how incredibly high the number of people is spending time online? According to Our World in Data, a whopping 3.5 billion of the world's 7.7 billion people spend a significant amount of time online. What does this mean? It means that there is a lot of organic traffic that can be generated by using these online services to help our businesses grow. All we must do now is act and, eventually, make an online presence with an SEO-optimized website. Consider how much our businesses could grow if we simply put ourselves out there and appear on search engines.
Showing off your brand to potential clients is one of the most important things you can do. Clients are more likely to buy from you if you better identify who you are, what you stand for, and what you represent. It would be much more difficult for potential clients to find us if we did not have a website for our company. Our website is also what distinguishes us from our competitors, and we need to be able to differentiate ourselves in some way so that prospective clients can see why and how we are unique.
Credibility is a critical aspect of any business because it is here that you establish the quality of being trusted and believed in. By developing a website and establishing a reputation, others will regard the company as a dependable resource on which they can rely on and trust. According to a 2018 survey conducted by PwC's Global Consumer Insights, more than one-third of consumers shop at a store because of the credibility and trust that the brand provides. Our stores are websites in the online world; therefore, having a website for your business is something that should not be put off.
We live in an era where the internet consumes most of our time, which is fantastic for business owners to capitalize on. We live in a time where it is important to obtain a website so that we attract organic traffic, highlight and show off the brand, and build credibility in order to see success in our businesses. Even a business like mine, a 360 Photo Booth in the event industry, knows the importance of having a website and how imperative it is to grow a business.